What Is The Secret Symbol In FedEx?

What is FedEx known for?

The company is known for its overnight shipping service and pioneering a system that could track packages and provide real-time updates on package location, a feature that has now been implemented by most other carrier services.

FedEx is also one of the top contractors of the US government..

Why is FedEx so successful?

With regional, national and international services, FedEx has been filling the need for a reliable way to send packages. … FedEx’s success has been due to the satisfaction of both its customers and employees. When a customer hires FedEx, they know their package will be delivered on time.

What is the FedEx motto?

Purple PromiseBecause the primary FedEx color is purple, the FedEx motto is known as the “Purple Promise,” a promise that includes “Do whatever it takes to satisfy our customers” and “Always treat customers in a professional, competent, polite and caring manner.” I’ll attest to that!

Why is FedEx purple?

The company mission, dubbed the Purple Promise, is that employees will make every FedEx experience outstanding. FedEx began using secondary colors other than orange in the late 1990s after it diversified beyond the express business into trucking-only offerings.

What does FedEx logo mean?

Meaning behind FedEx logo The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.

There is an arrow hidden in the FedEx logo. … The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created.

What type of logo is FedEx?

Wordmark Logo Wordmark logos are text only logos, made using the name of an organization or product. Examples include Google, Disney, and FedEx. This logo type is best for businesses with unique, interesting names.

What color is FedEx uniforms?

The official FedEx colors are FedEx Purple and FedEx Orange.

What is FedEx purple promise?

The Purple Promise is, “I will make every FedEx Experience Outstanding”. Recipients of the coin have proven results going above and beyond to provide next-level service, and improvement to the customer experience and/or financial improvements.

Why does Wendy’s logo say mom?

Famously founded by Dave Thomas, the Wendy’s brand identity highlights a personal and “home-cooked” feeling. Take a closer look at Wendy’s collar and you might just see the word “mom.” Wendy’s, named after Thomas’ daughter, now has more than 6,500 restaurants worldwide.

Why is the FedEx logo purple and orange?

The company mission, dubbed the Purple Promise, is that employees will make every FedEx experience outstanding. FedEx began using secondary colors other than orange in the late 1990s after it diversified beyond the express business into trucking-only offerings.

What is the hidden message in the Coca Cola logo?

Coca Cola. Hidden in the ‘o’ of Cola is the Denmark flag. This wasn’t their initial intention with the logo. Once Coca Cola discovered that part of its logo looks like the Danish flag, they setup a media stunt at Denmark’s biggest airport welcoming customers with flags.

What do the FedEx colors mean?

Orange is their standard express delivery service. Grey covers their supply chain services. Green is ground and home delivery. Red is freight.

A Wendy’s spokesperson told Business Insider, “We are aware of this and find it interesting that it appears our Wendy cameo has ‘mom’ on her ruffled collar. We can assure you it was unintentional.”

What are FedEx core values?

FedEx values such as flexibility, honesty, and value for money have positioned the company atop the others in the sector. The harmony characterizing all the elements distinguishes FedEx as a dependable and emulatable leader in the courier services sector.